Nowadays, Facebook is taking quite a hit in the media. After an IPO generally viewed as a failure and big business abandoning ship on Facebook’s advertising platforms, you’d be led to believe that the social media giant is destined for the grave. I say that’s total bollocks. And here’s why: because Facebook makes people feel good. And feeling good is rarely in surplus. It’s a commodity that Zucks and his crew will find a way to monetize.
So forget the skepticism and the voyeuristic nature of the Facebook engine. Focus instead on the feel-good things it can do for you. In my case, I don’t get out much because the 3 kids under 2.5 thing is quite a challenge. Recently, we tried to go to the zoo and it lasted 25 minutes. It’s that crazy. On Facebook, I can share the 1 picture I got of my 2.5 year old son at said zoo with my Grandmother. Generations removed, she’s on Facebook. And she loves pictures. Feel-good stuff for sure.
I’ve got plenty of college friends that I don’t see much, if ever. We try to plan meet ups, it doesn’t work, and that’s life. Yet Facebook gives me a glimpse of their lives I can’t get anywhere else. I’m happy when they’re happy, bummed when they’re bummed, and I’ll take a picture of their kids at a park or enjoying an ice cream over a tasteless internet meme any day.
Facebook may be this or may not be that, but I dare say that more of its users associate it with positive interactions than they do with negative interactions. And when you feel good, who knows, you may even go so far as to click on an ad. Or not.
Tags: Facebook
Neil Dougherty
Facebook Feel-good Factor
5 JunNowadays, Facebook is taking quite a hit in the media. After an IPO generally viewed as a failure and big business abandoning ship on Facebook’s advertising platforms, you’d be led to believe that the social media giant is destined for the grave. I say that’s total bollocks. And here’s why: because Facebook makes people feel good. And feeling good is rarely in surplus. It’s a commodity that Zucks and his crew will find a way to monetize.
So forget the skepticism and the voyeuristic nature of the Facebook engine. Focus instead on the feel-good things it can do for you. In my case, I don’t get out much because the 3 kids under 2.5 thing is quite a challenge. Recently, we tried to go to the zoo and it lasted 25 minutes. It’s that crazy. On Facebook, I can share the 1 picture I got of my 2.5 year old son at said zoo with my Grandmother. Generations removed, she’s on Facebook. And she loves pictures. Feel-good stuff for sure.
I’ve got plenty of college friends that I don’t see much, if ever. We try to plan meet ups, it doesn’t work, and that’s life. Yet Facebook gives me a glimpse of their lives I can’t get anywhere else. I’m happy when they’re happy, bummed when they’re bummed, and I’ll take a picture of their kids at a park or enjoying an ice cream over a tasteless internet meme any day.
Facebook may be this or may not be that, but I dare say that more of its users associate it with positive interactions than they do with negative interactions. And when you feel good, who knows, you may even go so far as to click on an ad. Or not.
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Tags: Facebook